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- MAST - MarketShare Data Systems
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- KEYWORDS: communications, advertising, Communications Industry , 404
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- Broadcast/Cable Sales and Traffic System
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- The Media Advertising Sales Technology (MAST) system is designed specifically
- for broadcast and cable advertising sales departments. MAST uses an
- integrated database to perform the major functions of an ad sales department,
- including automatic packaging of advertiser proposals, printing and tracking
- proposals and contracts, tracking actual and projected avails, automatically
- scheduling spots and assigning copy, creating logs, generating invoices and
- downloading data for other systems. MAST includes over 50 reports, including
- revenue reports, avails reports, logs, invoice control reports, and audit
- trails.
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- MarketShare Data Systems
- Tel: (404) 564-5575
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