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  1. MAST - MarketShare Data Systems
  2.  
  3. KEYWORDS: communications, advertising, Communications Industry                 , 404     
  4.  
  5. Broadcast/Cable Sales and Traffic System
  6.  
  7. The Media Advertising Sales Technology (MAST) system is designed specifically
  8. for broadcast and cable advertising sales departments.  MAST uses an
  9. integrated database to perform the major functions of an ad sales department,
  10. including automatic packaging of advertiser proposals, printing and tracking
  11. proposals and contracts, tracking actual and projected avails, automatically
  12. scheduling spots and assigning copy, creating logs, generating invoices and
  13. downloading data for other systems.  MAST includes over 50 reports, including
  14. revenue reports, avails reports, logs, invoice control reports, and audit
  15. trails.
  16.  
  17.  
  18. MarketShare Data Systems
  19. Tel: (404) 564-5575
  20.